To reach well-educated, middle-to-upper income, attentive baby boomers and their parents, advertise in Comfort Life
Reader profile:
- Comfort Life readers are affluent baby boomers who want to ensure a quality retirement lifestyle for themselves and their aging parents.
- Retirement homes cost as much as $5,000/month.
- The majority of our readers are female. The adult daughter typically does the preliminary research before making the final decision with her family.
Demographic overview:
Reader: Seniors and adult children
Median HHI: $171,000+
Education: (University+) 80%
- For the first time in the nation’s history, there are more than four million Canadians aged 65 or older. That means about one in seven Canadians is a
senior. Fifty years ago, just one in 13 Canadians were seniors.
- There are more than one million Canadians 80 and over and two thirds of them are women.
- The baby-boomer generation is just beginning to enter its retirement years and will generate huge demand for retirement homes that meet their particular needs.
FACT Adult children are making eldercare decisions for their parents while becoming more acutely aware of their own futures.
- The 50+ population controls 55% of Canada’s discretionary spending power
- Nine million Canadians (35% of the population) are over 50 years of age, spending $35 billion in Canada annually
- The baby-boomer generation adds half a million consumers to its sector per year
FACT Our editorial and your products help provide welcome solutions to ease transitions with comfort.
FACT Readers keep good reference material.
FACT In the lucrative Ontario market, Comfort Life is the only full-sized annual publication dedicated to explaining
evolving seniors’ housing trends and options through first-person stories, with a niche directory of leading retirement homes and new developments. The need for
high-end seniors housing in North America has never been stronger, and looking ahead, demand will continue to be driven by a number of factors.
(Source: Statistics Canada, 2006 Census: Analysis series)
7th Annual issue of Comfort Life will be released April 2009
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